SEO Competitor Analysis Tool:
the right way to gauge organic competition
- Unlimited organic research into traffic and ranking positions
- Site audit and on-page SEO to tweak competitor tactics
- Fresh and historic backlink index
- Scheduler for custom automated SEO tasks
- White-label reports for SEO agency clients
Try SEO PowerSuite
to get powerful competitive intelligence leading to Google's top results.
More often than not, you find some competitors ranking higher than your website does in search results. What
if you had a powerful weapon for getting competitor search traffic, users, and conversions? You can do it
easily with competitor analysis from SEO PowerSuite! Tap into your competitors' SEO data and reverse-engineer
their strategies for your site's organic growth.
Check traffic
Keyword gap
Link gap
Domain comparison
PPC costs
Keyword difficulty
SERP history
SERP features
Step 1. Identify your online competitors
Online competitors may be different from your real-life business rivals. That is why you need to run an
SEO competition analysis to know your online strengths and opportunities. SEO PowerSuite offers four
tools, each perfectly tailored to do competitive research.
Domain Comparison
Let Rank Tracker suggest your organic competitors by
comparing top-ranking keywords for your homepage URL. In the project Preferences, select the
search engine for which you want to run your SEO competitor research. The competitive analysis tool will
look through the top 30 results for the keywords and compile a list of competitors that come up most
frequently.
In a moment, Rank Tracker will show the main competitors, sorted by their visibility in search results
for your target keywords. Choose the sites you'd like to store in your project for further competitive
analysis, and hit Finish. From now on, every time you check your site rankings, competitor ranks will be
updated alongside.
Find domain competitors
Another easy method to discover your SEO competitors is by looking them up in the Competitor Research
module. Go to the Domain Competitors submodule, insert your project URL name, and hit Search. You will
get a list of up to 100 URLs that have the highest
keyword intersection with your site. You can re-check the top lists for various devices, either on
desktop or mobiles, you can also
change the default search engine and location to search in.
Competition traffic
Keywords intersection
Identify topic competitors
To identify competitors in your niche, go to Topic Competitors, enter your initial list of
keywords, and hit Search. You can set up the software to discover a domain or an exact page
from the top 10 to 100 results. Likewise, you will see the intersecting keywords with the discovered
competitors, their total keywords, and estimated monthly traffic. Besides, the overall page strength is
calculated according to the number of referring backlinks it has, the so-called InLink Rank.
Find competitors' top traffic pages
You might as well want to check the top pages of your competitors. Enter the competitor's URL in the
respective submodule, choose if you need to analyze them by exact URL or domain and/or subdomains, and
you will get the data: estimated monthly traffic coming to the page, the number of keywords per ranking
page, and the number of referring backlinks. Besides, the rank checker calculates the traffic value, the
top keyword for the page, and the keyword traffic.
Step 2. Check competitors' domain strength
All four SEO PowerSuite tools contain the Domain Strength report. The SEO competitive analysis tools
will score the competitors you've just found to determine how strong they are. This overview will help
you quickly discover your competitive edge. Collect and compare the following SEO stats for your
competitor research:
- Domain age
- Search traffic forecast
- IP address and country
- Number of pages indexed in major search engines
- Number of backlinks
- Social media popularity
Scroll through the tool's traffic estimator report to see your website traffic, including from the
organic search, referrals,
paid search, etc. (according to Google Analytics). Examine your own website and compare your
competitors' to decide which of them deserves keeping eye on.
Step 3. Get competition keywords
Now it's time to run organic research and get your hands on the keywords your top competitors rank for
in search results this very moment. There is a keyword spy tool that helps you discover competitors' SEO
keywords which they rank for right now. We'll be using the Keyword Research module in Rank Tracker
Ranking Keywords Analysis
Keyword Gap Analysis
TF-IDF
Google Ads
Step 4. Analyze keyword competition
Now that you have such a valuable piece of intelligence — the list of your top competitors and their
keywords, proceed to the next stage of SEO competitor analysis: collect the SEO stats to get a better
understanding of your online ranking positions and increase chances for your site to outrank them in
organic search.
Keyword Difficulty
Keyword Efficiency Index
Cost Per Click
Step 5. Set up keyword position tracking
Now that you have a list of competitors and a list of the best keywords, it's time to monitor competitor
ranks. Add them to your rank tracking module and set up regular check-ups. The SEO competitive analysis
tools will regularly track your wins and failures.
Schedule a task to run the SEO competitor analysis or check organic keyword rankings automatically. And
choose the way how you'd want to get your reports. The software can deliver the report to your or your
SEO clients' e-mail, save it to the hard drive, or share with
your client via a shareable URL in cloud.
Step 6. Get insights from Google SERP analysis
Look at the landscape of Google search results and see what kind of environment you are competing in.
Observe how your site
enters the top or loses positions for a certain keyword; get the visibility report for every optimized
keyword, as well as check
the total website visibility report in the Ranking Progress tab.
Rank Difference
SERP History
SERP features
Step 7. Audit your competitors' content
SEO competitive analysis tools from SEO PowerSuite will provide you with insights and knowledge about
how to rank up and get
yourself SERP features. You will be able to optimize your site's pages for various search result types
and become more visible
to your potential customers.
Website Structure Visualization
Having the lists of all the competitive keywords, you can create new pages around them. To make those
pages fit in nicely in your current site structure, peek at how your competitors organized their
websites. SEO PowerSuite's competitor tool WebSite
Auditor can graphically visualize the structure of any site, so you won't have to spend days
collecting the pages and then weeks analyzing them.
Using the data collected and processed by
the competitor tools, you can:
See the strongest landing pages by page views;
Analyze click depth;
Look through orphan pages (if any);
Check internal PageRank distribution.
After you analyze the competition tracking results, see how your own site's structure could be
improved, and add notes to your visualization right in the competitor tool.
After that, you'll be able to export the changes as a report and send it to your web developers.
Competitor Content Analysis
By using the insight you get from analyzing on-page optimization of competitor pages, you can revamp
your own SEO content. For this step, you can use one of the SEO PowerSuite's competitor analysis tools
WebSite Auditor and its Content Audit module.
You'll find all the info you need to optimize any given page for your target keywords, based on the
pages that rank in the top results for the given terms.
Check on-page errors
Get on-page insights
Content Writing Assistant
Get recommendations on improving your content to make it more comprehensive and topically relevant. The
content writing assistant will suggest the best keyword optimization rate, based on the TF-IDF formula
and competition research. You can implement these tips and edit your page right in WebSite Auditor's
Content Editor.
SEO writing tips
Questions from PLAA boxes
TF-IDF Visualization
Step 8. Find competitors' backlinks
For better rankings, it's important to build a strong backlink profile for your site. Competitive
analysis will help you understand the backlink profiles of your competitors. Based on this, you'll be
able to build your own effective link strategy, estimate the time required to build a strong link
profile, and spot valuable backlink opportunities.
Here you can use SEO PowerSuite's competitor tool for backlinks
SEO SpyGlass. It has one of the biggest and freshest backlink indexes and finds new backlinks
faster than most other tools (be that Ahrefs, Majestic, SpyFu, or anyone else).
Domain Comparison
Link Gap Analysis
Bulk Domain Analysis
Here's Your SEO Competitive
Research Software
Powerful, data-driven SERP checker with all the information needed for the analysis
of search trends and organic performance:
- Discover top organic competitors
- Peek at competitors' SEO keywords
- Track competitors' rankings
- Push competitors out of SERP features
- Win competitors' backlinks
- White-label reports for SEO agency reporting
- Custom reports and delivery options for SEO clients
Most value-for-money tools with pricing plans from free to enterprise
Find more information about functionalities and features on the comparison of the pricing plans.
| Free | Professional | Enterprise | |
|---|---|---|---|
| Number of projects | Unlimited | Unlimited | Unlimited |
| Number of keywords | Unlimited | Unlimited | Unlimited |
| URLs per crawl | 500 URLs | Unlimited | Unlimited |
| Backlinks to check | 1,100 | Unlimited | Unlimited |
| Competitors rank tracking | 1 | 5 | 40 |
| Backlink profile comparison | 2 | 5 | 5 |
| Saving history | 
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| Automated scheduler |
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| In-built SEO reports |
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| White-label reports |
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Download SEO software for free:
FAQ
What are SEO competitors?
Organic competitors are the websites that target the same keywords as your own website.
Why competitor analysis is important in SEO?
In digital marketing, you need to have benchmarks against which you verify your efficiency. To develop your own SEO strategy, you must analyze the SEO competition to know how to beat the organic competitors and how to always stay on top of SERPs.
How do you analyze SEO competitors?
The SEO competition analysis follows these basic steps: you identify your organic rivals, find their best organic keywords, explore SEO tactics, and find which which of those are suitable for you. An integral part of competitive analysis is tracking your organic rivals to be always alert and up-to-date. Last, but not least, you analyze their backlinks to find opportunities for yourself. The analysis has to rely on measurable metrics (such as traffic and rankings) that can be tracked and integrated into the overall marketing plan.
How do you analyze competitors' keywords?
Use a keyword checker to find your organic competitors' keywords that bring the most organic visits. There are a variety of keyword research methods, such as ranking checks, autocomplete suggestions to find long-tail keywords, exploring rich results, keyword gaps, TF-IDF, and content audit. Use general keyword metrics, such as search volume, competition, keyword difficulty, cost-per-click, etc.