Digital Marketing

I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge. I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!

Want to become a successful travel blog? Check out this interview with Ryazan Duray-Tristram, owner of an award-winning travel and photography blog, to learn actionable tips and strategies.

Surprisingly enough, many marketers out there don't realize that user-generated content can immensely boost SEO. Find out our 7 hacks that can help you leverage this opportunity created by your own users.

Traffic worth nothing if it doesn't bring you conversions. Learn how to turn traffic into qualified leads and watch your sales grow!

With neither the budget nor the brand power of a big company, small businesses have to get creative when competing for top search positions.

Check this pack of top 20 website tools that will help boost your website performance, improve customer satisfaction and bring you profits.

Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.

Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.

We've made a list of SEO tools that fit all the typical needs of an SEO agency. Accuracy, automation, reporting — see what matters most for you.

Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.

A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google. So, after reading this post, you'll learn how to: 1. Maintain control over the ranking pages and their order 2. Make the most of Google SERP features 3. Influence the content of the ranking pages 4. Get your branded keywords on Google SERPs

Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.

We’ve analyzed dozens of digital marketing tools to make a list of those that will let you build a smooth business workflow, from launch to growth.

Tips collected from industry experts and a handpicked list of our favorite WordPress themes

I wanted to spot some benefits of GA 4 and figure out how to use it for SEO in a new way. The guide is split into Q&As and comparison of the main features. Enjoy!