On-page Optimization

Everything an SEO expert needs to know to use images for ranking. With the right implementation, pictures can be both a decoration and a ranking benefit.

Learn why anchor text is more important than you think and discover the best anchor strategy to follow.

From creating new pages to optimizing old ones, search intent is at the heart of your SEO effort. Read this guide to master it for your next SEO campaign.

With this article, we'll break the daunting SEO audit down so that it becomes a no-brainer (PDF cheat sheet included).

No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions. But if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign.

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

Not all links are created equal. Find out how different types of links change their power depending on their position on a page. Study the latest link authority trends and learn how to keep your link authority.

Surprisingly enough, many marketers out there don't realize that user-generated content can immensely boost SEO. Find out our 7 hacks that can help you leverage this opportunity created by your own users.

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

How to use TF-IDF tools for semantic SEO

Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.

Search engines are crazy about semantic search which helps them to process natural language and understand query's search intent to provide relevant, personalized results. Read on our guide to learn about 4 efficient ways of semantic search optimization.

An SEO guide on how to measure and improve page speed scores for your website.